Our Scars: Stories of Pain is an interactive online documentary created with PGC (paricipant-generated content). This documentary lets the audience explore and share stories and images of scars on their bodies, providing the audience with an opportunity to reflect on a fact of the human condition: we will all feel pain at some point in our lives.
The purpose of this project will be to provide a space for reflection on the human condition as mentioned earlier. It reminds us that we’re all the same, we all bleed. It is intended as a space where the audience can gain a higher understanding and appreciation for our fellow humans.
Our Scars: Stories of Pain will be open for everyone with an internet connection, but the target audience is people from 25 and up. The reason for this is that there needs to be some time to accumulate experiences before you can tell and appreciate stories and scars. The audience is also english speaking as the site will be in english.
My idea for targeting this demographic would be a social media but also TV campaign. The campaign would consist of famous people (politicians, athletes, musicians) telling their story and showing their scars. This would create buzz around it, for people to go to the site and check it out for themselves. The reason for promoting on TV as well as social media is to compliment our target audience, who might not all be on social media.
What’s different about this project?
One thing about this project that is worth considering is that it can easily be attached to a cause, to create a more specific project/campaign. Imagine that all the scars were from mastectomies, and the documentary encouraged women who had had the surgery to upload their stories and picture to create awareness around breast cancer. As well as removing the stigma around it.
I think that the project works perfectly as it is, but I would be open for making changes like the one just discussed.
Who will upload their scars?
This being a site consisting of PGC the audience and the interview subjects/contributors would be the same people. And if the site was to be created, I would get friends and family to upload their stories to start the site off. I am confident that I could have 20+ submissions within one week.
I think that this project is feasible, with the right people working on it. With my knowledge of web design I see nothing that would stop us from creating this site. Seeing as the subject matter is scars, something most of us have, it would not be difficult finding subjects for the site. As stated above, I believe that friends and family is a good way to start. One of the issues that I see now with the project is the design, but I am confident that with the right people in a group we would be able to create a beautiful design working off what I have already. Another issue could be having the rights to peoples pictures, but this is easily fixed by having a “terms of agreement” before uploading, just so we don’t run into any problems with copyright.
The main content areas are the same in this wireframe as they are in the mock design layout that is attached under, only with added space for social media logos in the top right corner. The site is meant to function as one page, with pop-up boxes with the pictures or the text. For example, if you click the ‘about’ button, a window with the information about the project appears on top of the background of the homepage, while the homepage becomes darker in the background. I got inspiration to do it like this from sites such as instagram.com. One example of such a site is my Instagram account:
This is the colour palette that I have chosen for the project. The reason for these “happy” but flat colours is to create a modern look that is not too serious. This is done so that the site is not all sad stories, the stories can be funny as well.
The only content needed to create this project is a handful of scars and stories to start it off, the logo/title for the website and the text to be written in the ‘About’ part of the site.